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"PULS." – a blog-based online-magazine for students of medicine of the Goethe University Frankfurt
(2013)
In the context of nationwide protests 2009 also students of the faculty of medicine/dentistry at Goethe-University in Frankfurt demanded more transparency and communication. To satisfy these demands, a web 2.0-tool offered an innovative solution: A blog-based online-magazine for students and other faculty-members. The online-magazine "PULS." is realized with the share-ware blog-software (wordpress version 3.1.3) and is conceived and written by an online-journalist. "PULS." is available from https://newsmagazin.puls.med.uni-frankfurt.de/wp/. The articles are generated from own investigations and from ideas of different groups of the faculty– deanship, students and lecturers. A user-analysis is conducted with the open-source software Piwik and considers the data security. Additionally, every year an anonymous online-user-survey (Survey Monkey) is conducted. "PULS." is continuously online since 14.02.2010 and has published 806 articles (state: 27.11.2012) and has about 2400 readers monthly. The content focuses on the needs of Frankfurt medical students. The close cooperation with different groups of the faculty - deanship, students and lecturers - furthermore guarantees themes relevant to the academic faculty. "PULS." flanks complex projects and decisions with background-information and communicates them understandable. The user-evaluation shows a growing number of readers and a high acceptance for the online-magazine, its themes and its style. The web 2.0-tool "Blog" and the web-specific language comply with media habits of the main target group, the students of the faculty medicine/dentistry. Thus, "PULS." has proven as a suitable and strategic instrument. It pushes towards a higher transparency, more communication and a stronger identification of the students with their faculty.
This publication aims to provide an overview on how digitalisation of communication results in societal trends such as an “always-on” culture, “shitstorms”, “fake news” and their effects on schools, media, non-governmental organisations, work and sports.
Table of Contents
Christian Reuter, Tanjev Schultz, Christian Stegbauer: Digitalisation and Communication: Societal Trends and the Change in Organisations — Preface
Daniel Lambach: Digital World and Real World – Opposites no more
Leonard Reinecke: Brave New Smartphone World? Psychological Wellbeing between Digital Autonomy and Constant Connectedness
Christian Reuter: Fake News and the Manipulation of Public Opinion
Christian Stegbauer: Tantrums on a Massive Scale, or: Could Anybody be a Victim of Social Media Outrage?
Volker Schaeffer: “We Have Always Been Living in Bubbles” The Opportunities and Risks in the Digitalisation of Media
Angela Menig, Verena Zimmermann, Joachim Vogt: Digital Transformation of the Workplace – Risk or Opportunity?
Stefan Aufenanger, Jasmin Bastian: Digital Technology in Schools
Angelika Böhling: Development Assistance Goes Digital - The Opportunities and Challenges Non-Governmental Organisations Face in Digital Communication
Josef Wiemeyer: Digital Interaction and Communication in Sports
Contents Introduction 1 New forms of collaborative innovation and production on the Internet : Volker Wittke and Heidemarie Hanekop Interdisciplinary perspectives on collaborative innovation and production: Conceptual debates 2 Customer Co-Creation: Open Innovation with Customers : Frank Piller, Christoph Ihl and Alexander Vossen 3 Governing Social Production : Niva Elkin-Koren 4 Trust Management in Online Communities : Audun Jøsang 5 Building a reputation system for Wikipedia : Christian Damsgaard Jensen 6 Cooperation in Wikipedia from a Network Perspective : Christian Stegbauer Firm driven collaborative innovation and production: Case studies 7 Managing a New Consumer Culture: “Working Consumers” in Web 2.0 as a Source of Corporate Feedback : Sabine Hornung, Frank Kleemann and G. Günter Voß 8 Prosuming, or when customers turn collaborators: coordination and motivation of customer contribution : Birgit Blättel-Mink, Raphael Menez, Dirk Dalichau, Daniel Kahnert 9 Role Confusion in Open Innovation Intermediary Arenas : Tobias Fredberg, Maria Elmquist, Susanne Ollila, Anna Yström List of Contributors