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Freie, öffentlichen Meinungsbildung ist das Herzstück der Demokratie. Doch digitale Kommunikation und datengetriebene Kuratierung von Inhalten verändern das der Demokratie eigene Konzept von Öffentlichkeit und erfordern neue gesetzliche Rahmenbedingungen. In diesem Sammelband führen Expert:innen der Rechts- und Politikwissenschaften, der Soziologie und Datenwissenschaft in die Materie ein und weisen Wege zur Stärkung der Demokratie in der Digitalisierung.
In this article, we build on research arguing that linguistic self-representation on social media can be viewed as a form of face-work and that the strategies employed by users are influenced by both a desire to connect with others and a need to preserve privacy. Drawing on our own analyses of usernames as well as that of others which were conducted as part of a large-scale project investigating usernames in 14 languages (Schlobinski/T. Siever 2018a), we argue that these conflicting goals of wanting to be recognised as an authentic member of an in-group while retaining a degree of anonymity are also observable in the choice of username. Online self-naming can thus be viewed as a key practice in the debate of face-work on social media platforms, because names and naming strategies can be studied more readily than broader and more complex aspects, such as stylistic variation or text-image interdependence, while at the same time forming part of these.