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The article analyses three texts which address the same subject (the definition of the word Wort) and aims to demonstrate that it is not only the topic that plays a crucial role in creating the macrostructure and microstructure of a text, but also the communicative situation. The article explores what differences there are in the selection of linguistic means when the same content is being expressed in texts intended for communication at various levels of specialization, and which communication strategies the authors of the texts choose in connection with the text's genre, their intentions and (above all) the communicative situation.