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Metaphorization and selected translation techniques : the case study of "National Geographic"
(2008)
Metaphorical awareness of the native speakers of English in the conceptualisation of happiness
(2000)
For reasons of space, we only discussed one text in which the metaphors used seem to take their root in the context in which it has been written. One text is definitely not enough to make any definite claims on how widespread this phenomenon is. Given what we know about the two domains - Food and taste - one has reasons to believe that when speakers/conceptualisers (e.g. journalists) describe something which stands in some relation to both, they may intuitively be reaching for taste metaphors of the kind described above on the premise that this kind of ‘ornamentation’ will add some spice to what the addressee might otherwise consider a trivial (and boring) topic. At the same time, taste is only one among many properties a particular item of food or a substance (e.g. sugar) has. In consequence, one may well imagine contexts in which it is not its taste, but other properties (e.g. what Harbottle [1997:183] refers to as its 'pure white and deadly’ image) that will make the conceptualiser reach for a particular linguistic or conceptual metaphor.
Judging by appearances : a study of human-oriented metonymic developments in the domain of dress
(2008)
Old masters and new frameworks : a pilot analysis of selected semantic changes in the field economy
(2003)
Metonymy and the growth of lexical categories related to the conceptual category female human being
(2000)
In vielen Metaphern ist das Leben als Zielbereich enthalten. In einer idiombezogenen kognitivlinguistischen Untersuchung wurden diejenigen Ausgangsbereiche gesucht, auf die bei der Konzeptualisierung des Lebens zurückgegriffen wird, wenn deutsche metaphorische Idiome verwendet werden. Die metaphorischen Lebens-Idiome wurden dabei aus zwei verschiedenen Datenquellen, aus Wörterbüchern und aus dem Mannheimer IDS-Korpus gesammelt, mit Rücksicht auf die Problematik der introspektiven bzw. korpuslinguistischen Methoden (Kispál 2010). Als Ergebnis dieser Untersuchung ist eine Liste von 152 metaphorischen Lebens-Idiomen sowie eine Liste von 20 konzeptuellen Metaphern aufgestellt worden. Die metaphorischen Lebens-Idiome sind durch eine mehrfache Motiviertheit geprägt. Die Motiviertheit mehrerer Idiome kann dabei u. a. durch konzeptuelle Metaphern aufgezeigt werden, die die Konzeptualisierung des Lebens als Zyklus darstellen.
This paper examines the applicability of the combination of data types in a study of German idioms of life with the tools of cognitive metaphor theory. The data sources for conceptual metaphors were mainly metaphors found in the relevant literature. These metaphors are of introspective nature to a great extent. The primary data sources for metaphorical expressions were dictionaries that represent introspective data, too. These data have been complemented by corpus data. The paper discusses the problems of introspective and corpus data raised by the study of German idioms of life. Two case studies demonstrate the advantages of the combination of data and methods.
On the Indo-European nature of non-Indo-European animals metaphor : the case of Chinese zoosemy
(2007)
War and death in business : some remarks on the nature of conceptualisation in the field economy
(2005)
The cognitive framework seems to comply with the need of interdisciplinary outlook on the issue of emotions, as it itself draws upon findings of psychological, anthropological and philosophical research. Along with undertaking further studies on the conceptualization of emotions in different languages, from the detailed analysis of the repertoire of linguistic means used for talking about emotions to investigation into tendencies to use metaphors or metonymies to talk about emotions, some broader conclusions could be drawn. The greatest challenge seems to be establishing whether there are any cultural (social, economical, conventional, political, religious) conditions that may influence the relevant changes in conceptualizing emotions in different languages and whether it is possible to point to any laws or regularities that would govern these changes.