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School is not the only institution that educates children and provides them with specialised information. Television also contributes substantially to education. The article deals with the question of how the authors of educational programmes for children handled the difficult task of educating children while capturing their attention at the same time. This issue is examined using the example of selected German and Czech television programmes for children with the topic of biology, and attention is paid especially to the choice of language when working with specialised terms and to the specific procedures of defining or explaining them. Also monitored is whether or not the strategy of introducing new specialised terms in the analysed children programmes is different in terms of quality from the strategies applied in popular science programmes for adults with comparable topics.
Translation is a complex activity which does not involve merely the translation of the given text from the source language to the target one, but also means observing many other aspects which need to be preserved in translation. What is more, every type of text has different requirements, depending on stylistic norms, cultural aspects etc. This paper focuses on popular science literature for children. In this area, the precision of the translation is not the sole criterion, but also the degree of equivalence in the comprehension of the source and target language texts plays a substantial role. Taking the example of a popular science book entitled "Tiere im Hohen Norden" by Hensel and Thiemeyer (1994) and its translation into Czech entitled "Severská zvířata", based on Göpferich's dimensions of comprehension, it is examined how the comprehension is preserved in the process of translation. Furthermore, it explores how and where modifications occur and their impact on the resulting translation.