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French far right activism experienced tremendous changes in recent years. Besides traditional far right party politics, new patterns of street-based mobilization attract especially action-oriented youths. This trend is epitomized by the growing popularity of the Bloc Identitaire (official name; shortened to “Identitaires”). Its ideology rests on the idea that there exists a struggle between different political families in order to become the legitimate representative of the people, and that the extreme right is winning this struggle. Behind the scenes, the recurring idea of the Bloc Identitaires is to occupy a cultural and “meta-political” territory that was once the monopoly of the left. Their aim is that they are gradually associated with the only possible alternative to change the world. They try to frame a maximum of popular needs and present themselves as substitutes for when the economy and the state will be bankrupt. So you can eat the food of the Identitaires, drink their beer (the “Desouchière”), buy their clothes, listen to their music or read their books and thus participate in financing the movement...
I first encountered the work of Miriam Hansen as a graduate student in the mid-1990s when her book Babel and Babylon was the talk of the (at that time still fairly modest) film studies town – even though it was sitting somewhat uneasily on the fence. In fact, it was this position beyond the canonical that made the book so attractive in the first place. It did not fit into the raging debate of that time between psychosemiotics and neo-formalism, nor did it offer the (often too schematic and naive) way out within the cultural studies paradigm of empowering the individual or sub-culturally constituted groups.