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Büsser, Muriel
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Skiera, Bernd
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2016
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"Suchbegriffe sind wie ein Zauberwort"
(2016)
Skiera, Bernd
;
Büsser, Muriel
Marketing-Professor Bernd Skiera erklärt, wie sich Unternehmen unser Surfverhalten zunutze machen, was ein Werbeplatz bei Google kostet und ob er seine Cookies löscht.
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