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Skiera, Bernd
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Soukhoroukova, Arina
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Spann, Martin
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2007
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Innovative tools: idea markets
(2007)
Skiera, Bernd
;
Spann, Martin
;
Soukhoroukova, Arina
USING THE WISDOM OF THE CROWDS FOR GENERATING AND EVALUATING NEW PRODUCT IDEAS.
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