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Are books different? : Die Auswirkungen des Falls der Buchpreisbindung in Großbritannien 1995 - 2006
(2013)
Sicherlich gibt es im Buchhandel wie in jeder anderen Branche Zeiten der Krise und des Umsatzrückgangs, aber grundsätzlich legen die Zahlen nicht nah, dass das Ende bevorsteht. Es stellt sich also die Frage, ob zutrifft, was Richter Buckley in seinem zum geflügelten Wort gewordenen Urteil feststellte: Sind Bücher wirklich anders, oder anders gefragt, braucht der Buchhandel den Schutz des Staates, um seine Funktion erfüllen zu können?
Um eine Antwort auf diese Fragen zu finden, soll in dieser Arbeit das Hauptaugenmerk auf die Entwicklung des britischen Buchhandels im Zeitraum von 1995 (dem Jahr der faktischen Abschaffung des Net Book Agreement bis 2006 gelegt werden. Nach dem beinahe hundertjährigen Bestehen der Buchpreisbindung waren diese Jahre richtungweisend für die Neuorientierung des britischen Buchhandels auf die Bedingungen eines freien Marktes, und es soll untersucht werden, welche Umwälzungen sich daraus für die Branche ergeben haben.
Language and transnationalism : language discourse in transnational Salsa communities of practice
(2013)
Language ideologies in contemporary Western societies are characterised by a strong influence of the idea that one language ‘pertains’ to one culture. Yet, cultural developments of globalisation, such as migration, the construction of transnational networks or global mass media, question national frameworks of culture and language.
In this thesis, after reviewing the field of language ideology and discussing historical examples of the development of national language discourse, language ideologies in a transnational context are examined. Using ethnographic research methods and a discursive approach to interview data, concepts and ideas revolving around language of transnational Communities of Practice constituted through Salsa dancing are analysed. Due to its connections to the Latin American cultural space, the practice of Salsa dancing in non-Latin contexts intrinsically constructs transnational ties. Different Salsa Communities of Practice are studied in Sydney, Australia, and Frankfurt, Germany. Interestingly, different local communities show very different ideologies concerning the role of language, multilingualism, concepts of authenticity or influences of capitalist discourse. The cross-national approach allows studying the influence of different national discourses on the formation of local ideologies in transnational contexts.
Thus, next to scrutinising the traditional concept of a ‘language’ and its relevance in a transnational age, the theoretical aim of this study is to analyse the interaction of discourses from different realms – local, regional, national, transnational – in the formation of contemporary discourses on language. These construct new symbolic meanings of language that co-exist next to the national concept of the relationship of language and culture, so that a multiplication of language boundaries can be considered to be a characteristic trait of contemporary language discourse.