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School is not the only institution that educates children and provides them with specialised information. Television also contributes substantially to education. The article deals with the question of how the authors of educational programmes for children handled the difficult task of educating children while capturing their attention at the same time. This issue is examined using the example of selected German and Czech television programmes for children with the topic of biology, and attention is paid especially to the choice of language when working with specialised terms and to the specific procedures of defining or explaining them. Also monitored is whether or not the strategy of introducing new specialised terms in the analysed children programmes is different in terms of quality from the strategies applied in popular science programmes for adults with comparable topics.
In diesem Aufsatz wird das Studienfach Linguistik für Business (L4B) als Beispiel für eine praxis- und arbeitsmarktorientierte Studienrichtung mit dem primären Ziel der Vermittlung fachsprachlicher Kenntnisse und fachkommunikativer Kompetenzen dargestellt. Insbesondere wird auf die Frage eingegangen, welche für das wirtschaftliche Umfeld charakteristischen Merkmale als Konstitutiva bei der Gestaltung von berufs- und praxisorientierten Studienfächern Berücksichtigung finden sollten. Dem folgt die Besprechung gewählter Didaktisierungsvorschläge innerhalb einer exemplarischen Lehrveranstaltung aus dem Studienprogramm des Studienfachs Linguistik für Business, welche im Besonderen zur Entwicklung fachkommunikativer Kompetenzen als Antwort auf die fachspezifischen Herausforderungen auf dem Arbeitsmarkt geeignet sind.
Beim Lesen einer Tageszeitung wird man mit vielen Fachwörtern kon-frontiert: Einen Teil davon stellen innovative Benennungen dar, deren Bedeutung den Lesern nicht bekannt sein muss. In diesem Beitrag wird der Frage nachgegangen, wie neue Fachwörter aus dem EDV-Bereich von Journalisten präsentiert werden und ob dem Leser eine Hilfe in Form von Definitionen oder Erklärungen angeboten wird.
This paper presents some results from a wider study which aims to define the features of German medical textbooks from a diachronic perspective. The medical textbook is presented here as a genre-class (Textsortenklasse) subsuming all texts written for didactic purposes in the field of medicine, i.e. texts aiming to present the theoretical and practical background required in this particular specialist professional field. Since the lingua franca of academic communication was Latin until the 18th century, the corpus used for this study mainly comprises surgery textbooks. The paper focuses solely on structural aspects of textbooks, seeking to show how these aspects functionally contribute to the realization of the general textual function and thereby constitute a historically established conventionalized scheme underlying genres. However, a thorough and effective description of a genre-class requires a much more extensive approach including more interrelated levels of analysis.
Globalisierung durch reduzierte Fachwörter, oder Elemente einer beinahe universellen Lingua franca?
(2020)
This paper focuses on multi-segmental acronyms ('Kurzwörter'), whose use was initially condemned by German linguistic purists as a manifestation of language decay. However, the desire for abbreviation has not abated: multi-segmental acronyms are being used more and more. Without them, technical language would no longer be conceivable today. But are they only popular because of their brevity? This article investigates the advantages of using multi-segmental acronyms in technical texts, as well as exploring a kind of globalization process affecting technical languages, manifested in a new kind of embedding of English and English-transmitted technical terms.
German authors considered easy comprehensibility of their architecture books very important and therefore they included in them a number of explanatory terminological notes of varying complexity. These notes gradually evolved into elaborate terminological glossaries. This paper explores the terminology and its presentation, as well as the authors' motivation.
The article introduces the language of wine connoisseurs in all its forms and, based on a number of specific examples from different genres and various types of texts (specialist literature, catalogues, wine labels, etc.), aims to stimulate discussion on the circumstances which influence the level of specialization in connection with the choice of linguistic resources.