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The aim of this paper is to show that the users of social media and the members of various networks make great efforts to achieve as original, innovative and creative ways of expression as possible. In this respect, the social networking site called Facebook is no exception. However, what differs is the occasions on which the texts are created (in the form of contributions, postings, comments etc.), their particular language forms as well as their distance in relation to both private and public virtual communities. The corpus explored comprises the profiles of different Facebook-users who release their birthday wishes online