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Weimarer Beiträge 53/2007
(2007)
Die Weimarer Beiträge sind eine Zeitschrift für Literaturwissenschaft, aktuelle ästhetische Theorie und Kulturwissenschaft. Zu Ihren Schwerpunkten gehören moderne Literatur im Rahmen anderer Künste und Medien, die Wechselbeziehungen von Literatur, philosophischer und ästhetischer Reflexion sowie die kritische Analyse der Gegenwartskultur.
THE DEMAND FOR EFFICIENT MEASURES FOR PREVENTING CONSUMER CREDIT RISKS SUCH AS CREDIT SCORING IS GROWING ACROSS INDUSTRIES. IN GERMANY, SCORECALCULATIONS AND UNDERLYING CONSUMER DATA ARE STILL A WELL-GUARDEDSECRET. THE MARKET LEADER IN THE U.S. NOT ONLY DISCLOSES THE CREDIT SCORING VARIABLES TO THE CUSTOMERS BUT MOREOVER OFFERS THEM ADVICE ON HOW TO QUALIFY FOR BETTER INTEREST RATES.
Order channel management
(2007)
INSTITUTIONAL INVESTORS, I.E. HEDGE FUNDS OR TRADITIONAL FUNDS, FACE ON THE ONE HAND NEW TECHNOLOGY-ENABLED TRADING CHOICES AND ON THE OTHER HAND INCREASED PERFORMANCE PRESSURE FROM THEIR CUSTOMERS. TO BALANCE THESE OPPORTUNITIES AND CHALLENGES, NEW APPROACHES TO MANAGE THEIR TRADING DESKS AND ORDER DECISIONS ARE REQUIRED.
GERMAN BANKS ARE HIGHLY SATISFIED WITH THEIR BUSINESS PROCESS OUTSOURCING (BPO) VENTURES. BENEFITS ARE ACHIEVED THROUGH THE COMBINATION OF A CLOSE VENDOR RELATIONSHIP AND A WELL-DEFINED OUTSOURCING CONTRACT. THE OUTSOURCING OF DOMESTIC PAYMENT PROCESSES IS MOST SUCCESSFUL WHEREAS THE OUTSOURCING OF CONSUMER CREDIT PROCESSES STRUGGLES WITH QUALITY IMPROVEMENTS.
ON THE INTERNET, SEARCH ENGINES INFLUENCE THE BEHAVIOR OF AN INCREASING PART OF CUSTOMERS. BANKS MAKE USE OF SEARCH ENGINES TO PROMOTE PRODUCTS BY USING KEYWORD AUCTIONS TO PURCHASE A PLACE OF THEIR ADVERTISEMENTS IN THE SPONSORED SEARCH LISTINGS. WE DESCRIBE HOW TO BID IN KEYWORD AUCTIONS AND HOW TO MEASURE THE SUCCESS OF SEARCHENGINE MARKETING.
La mala conciencia del éxito : apuntes sobre la Viena moderna y la estética de Theodor W. Adorno
(2007)
El presente artículo pretende examinar cómo algunas de las premisas establecidas en la Dialéctica de la ilustración, y desarrolladas por Theodor W. Adorno en su posterior teoría estética, hunden sus raíces en el panorama cultural del fin de siècle vienés. Se mostrará cómo la ruptura entre el arte de vanguardia y el gusto del público, convertido en consumidor, había sido ya expresada por el escritor satírico Karl Kraus, así como por el arquitecto Adolf Loos y los compositores de la Segunda Escuela de Viena. La paradoja que reside en la realización de un arte dirigido a un público que debe rechazarlo y la consecuente «mala conciencia» ante el éxito del artista moderno, quiere ser el núcleo argumental de este artículo.
O ensaio investiga os pressupostos filosóficos e críticos de dois modos de conceber a representação literária dos sonhos, contrapondo as obras de André Breton ao livro de protocolos oníricos de Adorno, com o objetivo de refletir sobre o sentido do surrealismo e as relações entre arte, sociedade e psicanálise.