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The basis of the following research represents a special selection of works of the diplomat and publicist Ernst Jäckh, particularly his pamphlets. In his works published during the First World War the author tried to popularize the German-Ottoman alliance (1914-1918). This article intents to figure out Ernst Jäckhs literary strategies of convincing an audience. Significant aspects that will be presented in detail are the specific genre and the rhetorical argumentation.