Relationship between customers’ size of wallet, share of wallet, and total wallet: new insights from the blockchain
- Nowadays, firms lack information to derive the share of wallet, a vital metric that identifies how much additional spending a firm could capture from each customer. However, decoding Blockchain data enables observing all transactions of each wallet, respectively customer, on the Ethereum NFT market. To shed light on the share of wallet, we analyzed 22.7 million transactions from over 1.3 million customers across eight competing firms on the Ethereum NFT market.
| Author: | Björn HannekeORCiD, Bernd SkieraORCiDGND, Thilo Gerwien Kraft, Oliver HinzORCiDGND |
|---|---|
| URN: | urn:nbn:de:hebis:30:3-808042 |
| ISSN: | 1866-1238 |
| ISSN: | 2700-2241 |
| Parent Title (German): | Efl insights : an elf - the Data Science Institute publication |
| Publisher: | E-Finance Lab e.V. |
| Place of publication: | Frankfurt am Main |
| Document Type: | Article |
| Language: | English |
| Date of Publication (online): | 2024/01/03 |
| Date of first Publication: | 2024/01/03 |
| Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
| Release Date: | 2024/01/15 |
| Volume: | 2024 |
| Issue: | 1 |
| Page Number: | 3 |
| First Page: | 6 |
| Last Page: | 8 |
| Institutes: | Angeschlossene und kooperierende Institutionen / E-Finance Lab e.V. |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Sammlungen: | Universitätspublikationen |
| Licence (German): |  Deutsches Urheberrecht |
