Is human-AI advice better than human or AI advice?

  • Business practitioners increasingly use Artificial Intelligence (AI) applications to assist customers in making decisions due to their higher prediction quality. Yet, customers are frequently reluctant to rely on advice generated from machines, especially when their decision is at stake. Our study proposes a solution, which is to bring a human expert in the loop of machine advice. We empirically test whether customers are more accepting expert-AI collaborative advice than expert or AI advice.

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Metadaten
Author:Cathy Liu Yang, Kevin BauerORCiDGND, Xitong Li, Oliver HinzORCiDGND
URN:urn:nbn:de:hebis:30:3-682526
ISSN:1866-1238
ISSN:2700-2241
Parent Title (English):Efl insights : an elf - the Data Science Institute publication
Publisher:E-Finance Lab e.V.
Place of publication:Frankfurt am Main
Document Type:Article
Language:English
Date of Publication (online):2022/07/04
Date of first Publication:2022/07/04
Publishing Institution:Universit├Ątsbibliothek Johann Christian Senckenberg
Creating Corporation:E-Finance Lab <Frankfurt, Main>
Release Date:2022/07/21
Volume:2022
Issue:2
Page Number:2
First Page:4
Last Page:5
HeBIS-PPN:505045818
Institutes:Angeschlossene und kooperierende Institutionen / E-Finance Lab e.V.
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Sammlungen:Universit├Ątspublikationen
Licence (German):License LogoDeutsches Urheberrecht