Is human-AI advice better than human or AI advice?
- Business practitioners increasingly use Artificial Intelligence (AI) applications to assist customers in making decisions due to their higher prediction quality. Yet, customers are frequently reluctant to rely on advice generated from machines, especially when their decision is at stake. Our study proposes a solution, which is to bring a human expert in the loop of machine advice. We empirically test whether customers are more accepting expert-AI collaborative advice than expert or AI advice.
| Author: | Cathy Liu Yang, Kevin BauerORCiDGND, Xitong Li, Oliver HinzORCiDGND |
|---|---|
| URN: | urn:nbn:de:hebis:30:3-682526 |
| ISSN: | 1866-1238 |
| ISSN: | 2700-2241 |
| Parent Title (English): | Efl insights : an elf - the Data Science Institute publication |
| Publisher: | E-Finance Lab e.V. |
| Place of publication: | Frankfurt am Main |
| Document Type: | Article |
| Language: | English |
| Date of Publication (online): | 2022/07/04 |
| Date of first Publication: | 2022/07/04 |
| Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
| Creating Corporation: | E-Finance Lab <Frankfurt, Main> |
| Release Date: | 2022/07/21 |
| Volume: | 2022 |
| Issue: | 2 |
| Page Number: | 2 |
| First Page: | 4 |
| Last Page: | 5 |
| HeBIS-PPN: | 505045818 |
| Institutes: | Angeschlossene und kooperierende Institutionen / E-Finance Lab e.V. |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Sammlungen: | Universitätspublikationen |
| Licence (German): |  Deutsches Urheberrecht |
