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On the one side there is book culture, centered on the printed book as a material object; on the other digital culture, centered on what is displayed on a screen, by now more often than not that of a mobile phone. In the cultural imaginary, the two practices are separated by far more than just media technology. The girl in Delevingne's picture, in choosing to read a book rather than participate in the social media arena, opts (as the black-and-white blocking of the caption neatly reflects) for a commendable type of media use: She sharpens her intellect and exercises her imagination, she digs deep rather than staying on the surface, and she engages – in a seemingly disinterested manner – with valuable content rather than obsessing over how to present herself in the best light. Her absorption is a badge of honor, much different from the 'bad' absorption of digital media users, a recurring trope that is artistically represented, for example, in the much-acclaimed surrealist photo series "SURFAKE" by the French photographer Antoine Geiger, which represents mobile phone users whose faces are sucked into their devices.
Digital document and interpretation : re-thinking "text" and scholarship in electronic settings
(2008)
The contribution starts from outlining the evolution of the scholarly production flow from the print based paradigm to the digital age and in this context it explores the opposition of digital versus analog representation modes. It then develops on the triple paradigm shift caused by genuine digital publishing and its specific consequences for the social sciences and humanities (SSH) which in turn results in re-constituting basic scholarly notions such as 'text' and 'document'. The paper concludes with discussing the specific value that could be added in systematically using digital text resources as a basis for scholarly work and also states some of the necessary conditions for such a 'digital turn' to be successful in the SSH.
Popular culture is always in process; its meanings can never be identified in a text, for texts are activated, or made meaningful, only in social relations and in intertextual relations. This activation of the meaning potential of a text can occur only in the social and cultural relationship into which it enters. (Fiske, 1991a: 3)